|
|
|
Adults |
$75,000 or more |
$100,000 or more |
College Degree or Above |
Professional & Managerial |
| 5-Co BAB Market |
4,379,300 |
2,417,600 |
1,750,400 |
1,629,100 |
1,464,100 |
| Daily newspapers |
|
|
|
|
|
| Daily SFBAB (Combo Codes) |
33% |
35% |
37% |
34% |
33% |
| Sunday SFBAB |
34% |
36% |
38% |
35% |
33% |
| SFBAB INA* |
58% |
63% |
64% |
63% |
61% |
| |
|
|
|
|
|
| Daily San Francisco Chronicle |
11% |
14% |
15% |
17% |
14% |
| Sunday San Francisco Chronicle |
14% |
17% |
17% |
19% |
16% |
| San Francisco Chronicle INA* |
27% |
33% |
34% |
39% |
36% |
|
|
| |
*INA — Intergrated Newspaper Audience = 5 daily print issues + 1 Sunday print issue + 7 days online (one week print & online) Source: 2010 R1 Scarborough Report
Note:6-county SFBAB Market = Alameda, Contra Costa, Marin, Santa Clara, Solano, and San Mateo counties
|
 |
|