| |
|
The
Bay Area Buy consists of the San Jose Mercury News,
the
newspaper of Silicon Valley, and the Contra Costa Times,
serving
the most affluent communities of the East Bay.
With
more than 50% coverage of their circulation area
and
a combined Sunday readership of more than 1.2 million,
they
deliver what the Chronicle misses -- and with very little duplication.
| Category |
Bay
Area Buy Adults |
Bay
Area Buy Adults with HH Income of $75,000+
|
Bay
Area Buy Adults with College
Degree or higher |
Bay
Area Buy Adults with Internet
access |
Bay
Area Buy Adults e mployed
prof./managerial |
| Totals |
2,529,600 |
1,219,400 |
937,500 |
1,901,900 |
679,200 |
| Bay
Area Buy |
|
|
|
|
|
| %
Reach Daily |
42% |
46% |
48% |
43% |
41% |
| %
Reach Sunday |
45% |
50% |
49% |
48% |
42% |
| San
Francisco Chronicle |
|
|
|
|
|
| %
Reach Daily |
11% |
14% |
15% |
12% |
14% |
| %
Reach Sunday |
12% |
17% |
18% |
14% |
16% |
Source:
2004 Gallup Poll of Media Usage & Consumer Behavior
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