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The SAN FRANCISCO BAY AREA BUY is
No. 1 in Readership
The San Francisco Bay Area Buy delivers 81% more readers in the DMA daily 56% more on Sunday compared to the runner-up (the San Francisco Chronicle): 1,502,800 vs. 829,400 daily and 1,524,000 vs. 974,200 Sunday

Including the newspaper websites, the San Francisco Bay Area Buy is read by almost 50% of adults in the DMA in a typical week. The SF Chronicle is only read by about a third
Source: 2009 R2 Scarborough Report

The SAN FRANCISCO BAY AREA BUY has the
Highest Reach

The San Francisco Bay Area Buy provides at least 31% reach of adults daily in a majority of the most populated Bay Area counties. The SF Chronicle achieves that in only two of the seven counties and has a seven-county reach of only 16% compared to SFBAB's 30%.
Source: 2009 R2 Scarborough Report

The SAN FRANCISCO BAY AREA BUY reaches your
Best Customers

The San Francisco Bay Area Buy lets you reach the most important part of the
nation's 5th largest market. Whether you're looking for consumers who travel outside the U.S., plan to buy a new vehicle in the next year, own stocks or have an IRA, have a wireless plan or are considering buying HDTV, the SAN FRANCISCO BAY AREA BUY beats the competition in putting your ad in front of your best potential customers.
Source: 2009 R2 Scarborough Report