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Silicon
Valley and the affluent communities of
Contra Costa and Alameda are where you find
the Bay Area's real wealth -- and the real market
for your client. Look at what you'll find in
the Bay Area Buy Market and beyond the San
Francisco Chronicle’s reach:
POPULATION
| County |
Total |
%
of DMA |
|
Santa Clara |
1,699,098 |
24% |
| Alameda
|
1,487,301 |
21% |
|
Contra Costa |
1,008,177 |
14% |
| San
Francisco |
768,430 |
11% |
|
San Mateo |
704,276 |
10% |
| Sonoma
|
472,358 |
7% |
|
Solano |
416,654 |
6% |
| Marin
|
247,426 |
3% |
|
Napa |
132,101 |
2% |
| Mendocino |
87,696 |
1% |
|
Lake |
62,990 |
1% |
| 11-County
DMA Total |
7,086,507 |
|
Source: 2004 Claritas
Adults with
HHI of $75,000+
| County |
Total |
%
of DMA |
|
Santa Clara |
667,100 |
29% |
| Alameda
|
396,700 |
17% |
|
Contra Costa |
344,400 |
15% |
| San
Francisco |
268,100 |
12% |
|
San Mateo |
264,700 |
11% |
| Marin |
101,000 |
4% |
|
Sonoma |
129,300 |
6% |
| Solano
|
95,400 |
4% |
|
Napa |
38,400 |
2% |
| Mendocino |
7,300 |
0% |
|
Lake |
16,600 |
1% |
| 11-County
DMA Total |
2,329,000 |
|
Source: 2004 Gallup
Poll of Media Usage & Consumer Behavior
|
COLLEGE GRADUATE
OR MORE
| County |
Total |
%
of DMA |
|
Santa Clara |
511,600 |
26% |
| Alameda
|
394,500 |
20% |
|
San Francisco |
249,600 |
13% |
| Contra
Costa |
306,500 |
15% |
|
San Mateo |
212,900 |
11% |
| Marin
|
102,500 |
5% |
|
Sonoma |
100,900 |
5% |
| Solano
|
62,200 |
3% |
|
Napa |
27,200 |
1% |
| Mendocino |
9,600 |
0% |
|
Lake |
7,400 |
0% |
| 11-County
DMA Total |
1,984,900 |
|
Source: 2004 Gallup
Poll of Media Usage & Consumer Behavior
RETAIL SALES
| County |
Total
(in Billions) |
%
of DMA |
|
1) Santa Clara |
$28.4 |
26% |
| 2)
Alameda
|
$18.3 |
17% |
|
3) Contra Costa |
$13.5 |
12% |
| 4)
San Francisco |
$13.5 |
12% |
|
5) San Mateo |
$13.1 |
12% |
| 6)
Sonoma
|
$4.7 |
4% |
|
7) Solano |
$7.8 |
7% |
| 8)
Marin
|
$5.5 |
5% |
|
9) Napa |
$2.1 |
2% |
| 10)Mendocino |
$1.3 |
1% |
|
11) Lake |
$0.5 |
0% |
| 11-County
DMA Total |
$108.7 |
|
Source: Demographics
USA 2004
EBI
| County |
Total
(in Billions) |
%
of DMA |
|
Santa Clara |
$46.8 |
26% |
| Alameda
|
$34.0 |
19% |
|
Contra Costa |
$26.0 |
14% |
| San
Francisco |
$23.1 |
13% |
|
San Mateo |
$21.2 |
12% |
| Sonoma
|
$10.3 |
6% |
|
Marin |
$9.3 |
5% |
| Solano
|
$7.6 |
4% |
|
Napa |
$2.9 |
2% |
| Mendocino |
$1.4 |
1% |
|
Lake |
$0.9 |
0% |
| 11-County
DMA Total |
$183.5 |
|
Source: Demographics
USA 2004
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