Newspaper Advertising outside of Classified: Discover the passive job seeker reading our newspaper, outside of Classified in sections such as Sports, Business and Main News. Over 80% off our regular price when you buy a Sunday Classified ad. Only $75/column inch– (a 77% discount!) as a pickup to a Sunday Classified ad. Second and subsequent ROP runs are even less at $40/column inch. Call our Mercury News Advertising Specialist info line at 408.271.3712 or email your inquiry to productinfo@mercurynews.com