The Mercury News Corporate Objective
News is committed to social responsibility and community involvement.
We promote these values not only in our coverage of the community,
but also by our active support for organizations and causes that
serve the public interest and well-being.
In our role
as a concerned corporate citizen, the Mercury News maintains a formal
contributions program that has the following objectives:
- To provide
an annual level of contributions funding that reflects the company's
- To support
programs that address compelling needs within our communities
of interest and serve to enhance the quality of life and encourage
social and cultural progress.
- To encourage
and support employee involvement in local philanthropic activities.
- To increase
positive awareness of the Mercury News and promote goodwill in
the communities we serve.
- To support
efforts that complement the role of public institutions and funding
and do not compete with or substitute for these resources.
(Request must fall into one of the following)
and Human Service
programs and initiatives.
that contribute to the prevention of crime and gang activity by
providing youth development.
intended to mainstream disadvantaged groups.
Education Programs or other curricula relevant to the newspaper.
that reach out to the broad community to improve understanding
and educate communities on the diversity in the arts.
and neighborhood economic development programs.
- Voter registration
- General Requirements
- Qualify as
tax exempt under IRS code, Section 501 (c) (3).
non-discriminatory policies and practices.
- Focus activities
in communities considered to be within the company's geographic
boundaries. These currently are Santa Clara County, southern Alameda
County (Newark/Fremont/Union City), southern San Mateo County
(Menlo Park/ Atherton/East Palo Alto).
- No more than
one grant may be received within a calendar year.
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organizations or fundraising programs are ineligible for contributions,
except as otherwise stated.
organizations and candidates for political office.
organizations whose programs and services are limited to members
of a single religious group.
organizations, fraternal orders or clubs, private or neighborhood
clubs and associations, unless the contribution is intended to
benefit the community at large.
- Trips or
to testimonial dinners, unless the honoree or sponsoring organization
is directly connected to the newspaper's community role.
- Direct grants
to individuals apart from the company's minority scholarship program.
- Other grant-making
organizations except community foundations.
for approval and administration of
cash donations is assigned to a committee appointed
by the publisher. This committee is chaired by the
senior manager, community relations and meets quarterly.
for cash contributions must be made in writing
and must include the following information:
- Cover sheet
with official name and address of organization.
- Grant proposal
typed on organization's letterhead (proposal should be no longer
than three pages).
and major activities and, if appropriate, details regarding the
specific program for which funding is being requested.
scope and ethnic composition of the population being served.
- List of organization's
other sources of financial support, as well as other pending proposals.
- Copy of tax
exempt status 501(c)(3) letter from the IRS.
officers and board members, their professional or business affiliation
and ethnic/gender composition.
- Brief evaluation
report of previous grant (required if a grant was received from
the Mercury News previously).
Manager, Community Relations
Jose Mercury News
Ridder Park Drive
Jose, CA 95190