 |
|
Large. Affluent.
Educated.
|
|
Santa
Clara County's Vietnamese community is a major market, representing
6% of Santa Clara County's total population -- a higher percentage
than any
other
market in the nation. Growing in size and buying power, this is
a valuable audience for any advertiser.
|
|
| Rank |
Metro
Areas
|
Vietnamese
Population |
%
Vietnamese |
| 1 |
Orange
County |
149,521 |
5.1% |
| 2 |
San
Jose, CA* |
112,663 |
6.8% |
| 3 |
Los
Angeles-Long Beach, CA |
90,503 |
0.9% |
| 4 |
San
Diego, CA |
42,004 |
1.5% |
| 5 |
Oakland,
CA |
40,492 |
1.7% |
| 6 |
Houston,
TX |
54,131 |
1.2% |
| 7 |
Dallas,
TX |
31,853 |
0.8% |
| 8 |
Seattle-Bellevue-Everett,
WA |
35,916 |
1.5% |
|
*San Jose MSA is
Santa Clara County
**Oakland MSA is Alameda & Contra Costa Counties
Source: US Census
Bureau, 2003
|
THE
NATION'S LARGEST AND MOST AFFLUENT VIETNAMESE MARKET
San Jose--the heart of Silicon Valley--is home to the nation's largest
and most affluent Vietnamese population. With impressive numbers
in population, education, employment and household income, Vietnamese
residents are a major economic force in this influential market.
| Rank |
Top Vietnamese
cities by population
|
. |
| #1 |
San
Jose, CA |
78,842 |
| #2 |
Garden
Grove, CA |
35,406 |
| #3 |
Houston,
TX |
32,201 |
| #4 |
San
Diego, CA |
27,473 |
| #5 |
Wesminster,
CA |
27,105 |
| #6 |
Los
Angeles, CA |
19,747 |
|
Source: US Census
Bureau, 2000
ADDITIONAL
MARKET FACTS
Viet Mercury reader SCC
82% of Vietnamese adults prefer to read in Vietnamese..........79% of SCC Vietnamese
Adults
50% are college-educated ........................................................45%
of SCC Vietnamese Adults
65% are employed.....................................................................63%
of SCC Vietnamese Adults
Source: 2003 Pacific
Opinions
|
