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Mercury News Values/Shopwise



Television

  • Comprehensive TV listings and more in a convenient magazine format.
  • Appeals to everybody who has a television.
  • Stays in readers' homes for a full week.


Television magazine's straightforward appeal cuts across all demographics. It's a complete guide to what's on the tube, so countless Sunday readers save it and refer to it all week long.

THE PROGRAM

  • Complete 24-hour listings of broadcast and cable channels for the whole week.
  • Grids showing each day's prime time programs at a glance.
  • Previews of special shows and movies.
  • Extensive mini-reviews of movies on TV this week.
  • Cable tuning guide, showing where to find all major broadcast and cable channels on Bay Area cable systems.

THE RATINGS
The Mercury News enjoys a Sunday readership of 808,300 Bay Area adults. In Santa Clara County alone, a single Sunday edition reaches 668,200 adult readers, including:

  • 46% of all adults aged 25-54 (39% daily).
  • 52% of all married adults (46% daily)
  • 42% of all adults with children in the household (38% daily)
  • 56% of all adults with household incomes of $75,000 or more (49% daily)
  • 51% of all adults with household incomes of $150,000 or more (44% daily)
  • 50 % of adults who have attended live theatre in the past 12 months (39% daily)
  • 46% of adults who have seen a movie in the past 2 months (41% daily)
  • 50% of adults who have attended a street fair in the past 12 months (44% daily)

A WORD FROM . . . YOU
Television Magazine is an excellent vehicle for almost any business (Ask about attention-grabbing wraps and stitch-ins). The following categories do particularly well here:

  • Networks and cable channels (naturally).
  • Home maintenance/improvement products and services.
  • Television, video and related electronics.
  • Automotive products and services.

ADVERTISING RATES
Regular ROP rates apply. For additional information, contact your Mercury News sales representative today or call 408-920-5589.

Sources: 2004 Gallup Poll of Media Usage and Consumer Behavior