Silicon Valley is home to the Bay Area's largest and most affluent population. With leading statistics in every key demographic, including jobs, retail sales and effective buying income, it's the driving force behind the Bay Area's thriving economy.

Silicon Valley is also one of the nations most ethnically diverse markets. It is home to the nationšs second largest Vietnamese population and one in four residents is Hispanic.

The following web pages provide an accurate and informative look at the Bay Area, in particular Silicon Valley. It will show you how the San Jose Mercury News and our wide selection of media products and services can put you in contact with your best potential customers - the Silicon Valley consumers that drive the nation's fifth largest market.

YOUR CUSTOMERS
LIVE IN SILICON VALLEY

• Your best potential customers - educated, affluent professionals - live in Silicon Valley.

THE MERCURY NEWS
REACHES SILICON VALLEY

• A single Sunday issue of the Mercury News reaches 58% of Silicon Valley. A Sunday issue of the SF Chronicle, in comparison, reaches only 5% of this critical market.

POPULATION TRENDS
IN SILICON VALLEY