CONTENT FOCUS
Silicon Valley residents have a voracious appetite for the written word. In fact, Santa Clara County leads all of Northern California in book sales.
Hundreds of thousands of these readers read the Mercury News, and on Sunday you'll find them (and they'll find you) thumbing through the pages of Arts & Entertainment. |
 REACH
In a market of educated and affluent people,
itÕs no wonder that the books feature in Arts & Entertainment
attracts such a desired market. Our average Sunday
issue reaches 808,300 Bay Area adults. In
Santa Clara County alone, we reach:
- 46% of all adults
aged 25-54 (39% daily).
- 52% of all married
adults (46% daily)
- 42% of all adults
with children in the household (38% daily)
- 56% of all adults
with household incomes of $75,000 or
more (49% daily)
- 51% of all adults
with household incomes of $150,000 or
more (44% daily)
- 50 % of adults
who have attended live theatre in the
past 12 months (39% daily)
- 46% of adults who
have seen a movie in the past 2 months
(41% daily)
- 50% of adults who
have attended a street fair in the past
12 months (44% daily)
ADVERTISING RATES
Regular ROP rates apply. Call For More Information.
To place an ad or for rates, reservations
and deadlines, call your Mercury News sales
representative or call 408-920-5589
Sources: 2004
Gallup Poll of Media Usage & Consumer Behavior. |
