THE BAY AREA'S BIGGEST ATTRACTION
Arts & Entertainment is the Bay Area's most powerful tool for finding and planning leisure activities- on a moment's notice or weeks in advance. With the broadest scope of any daily entertainment resource, it includes in-depth articles and previews about arts and cultural activities, stories about people and trends in the entertainment industry, and comprehensive Bay Area entertainment listings.
- a+e
provides the perfect environment for
your advertising, including such well-read
features as:
- Cover page - Eye-catching
feature stories, hot entertainment tips,
and plus teasers for stories inside.
- Reviews of movies,
shows, concerts, TV, etc.
- Stories from the
worlds of entertainment, culture and
the arts.
- Tonight’s
movie showtimes and television listings.
- 31 popular comics,
plus the crossword puzzles and other
fun and games.
- Video reviews.
- And on Sunday,
comprehensive listings for theater, classical
music and dance, museums/galleries, movies
family events, pop music, historical
museums, festivals, street fairs, area attractions and more.
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AN IMPRESSIVE AUDIENCE
Arts & Entertainment is the ideal vehicle to promote your business. From museum lovers and opera buffs, to sports fans and frequent diners, you'll reach the Bay Area's largest audience of affluent and motivated patrons.
In a market of educated
and affluent lovers of the arts, it's no
wonder that Arts & Entertainment
attracts such a desired market. Our average
Sunday issue reaches 808,300 Bay Area adults
(717,500 daily). In Santa Clara County alone,
we reach:
- 46% of all adults
aged 25-54 (39% daily).
- 52% of all married
adults (46% daily)
- 42% of all adults
with children in the household (38% daily)
- 56% of all adults
with household incomes of $75,000 or
more (49% daily)
- 51% of all adults
with household incomes of $150,000 or
more (44% daily)
- 50% of adults who
have attended live theatre in the past
12 months (39% daily)
- 46% of adults who
have seen a movie in the past 2 months
(41% daily)
- 50% of adults who
have attended a street fair in the past
12 months (44% daily)
ADVERTISING RATES
Regular ROP rates
apply. For additional information, contact your Mercury News sales representative
today or call 408-920-5589.
Sources: 2004
Gallup Poll of Media Usage and Consumer Behavior
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