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Mercury News Values/Shopwise



Sunday Homes

  • Appeals to a large audience of active home hunters
  • Sell individual properties and/or increase your firm's name recognition


PERFECT TIMING AND LOCATION
Weekends are when prospective homebuyers and renters go hunting. And their weapon of choice is Sunday Homes in the Sunday Mercury News. Whether you're seeking a fast turnaround on a sale or long-term name recognition for your realty or development firm, Sunday Homes is your most powerful advertising medium.

CONTENT THAT SELLS HOMES
Sunday Homes' colorful features, photos and helpful information make it one of the most widely read home buying resources among your best prospects. The combination of strong advertorial content (based on material provided by advertisers) and your promotional message generates greater impact and better results for your advertising.

AN IMPRESSIVE AUDIENCE
Sunday Homes is the ideal vehicle to promote your business and listings. In an affluent market where buying a home is one of the hottest issues, it's no wonder that Sunday Homes attracts such a desired market. One Sunday issue reaches 808,300 Bay Area adults. In Santa Clara County alone, we reach:

  • 50% of all Santa Clara County adults.
  • 42% of all with children in the household.
  • 47% of all in technical/sales/administrative positions.
  • 55% of all with a college degree or higher.
  • 56% of all with a household income of $75,000 or more.
  • 51% of all with a household income of $150,000 or more.
  • 62% of all homeowners.

ADVERTISING RATES
Regular ROP rates apply. For additional information, contact your Mercury News sales representative today or call 408-920-5318.

Sources: 2004 Gallup Poll of Media Usage and Consumer Behavior