| Perspective makes readers sit up and pay attention. Whether they agree or disagree with a particular column or cartoon, Silicon Valley's most informed, involved citizens savor this Sunday section.
CONTENT (& DISCONTENT)
Perspective presents analysis and commentary representing a wide spectrum of opinions. Regular features include:
- The Week in Perspective, a collection of provocative quotes and items.
- Columns from local and nationally syndicated columnists.
- Essays by newsmakers and experts, both local and global - sometimes debating each other on the same page.
- Letters, e-mails and faxes from readers.
- Cartoonists' Views, a showcase of funny (and pointed) takes on the news.
THE AUDIENCE
The Mercury News enjoys a Sunday readership of
901,300 Bay Area adults. In Santa Clara County alone - the heart
of Silicon Valley - a single Sunday edition reaches 762,900 adult
readers, including:
- 50% of all Santa
Clara County adults.
- 50% of all men
and 51% of all women.
- 46% of all adults
aged 25-54.
- 70% of all in
the 55-64 age bracket.
- 42% of all with
children in the household.
- 55% of all with
a college degree or higher.
- 56% of all with
a household income of $75,000 or more.
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FOR SERIOUS ADVERTISING
Even though Perspective is always lively and often humorous, it's an especially strong environment for serious messages. It's particularly well suited for:
- Finance and insurance
- Medical
- Corporate image
- Recruitment
- Any ad that demands serious reader attention.
ADVERTISING RATES
Regular ROP rates apply. For additional information, contact your Mercury
News sales representative today or call 408-920-5589.
Sources: 2002
Claritas; 2004 Gallup Poll of Media Usage and Consumer
Behavior |
