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Mercury News Values/Shopwise



Sunday Comics

  • Includes more than 30 comics, from edgy new hits to all-time favorites.
  • A proven, powerful draw for all ages.
  • Ideal for family and home-oriented retail.


Sunday comics have been an American institution for generations. Even today in Silicon Valley, they generate high readership and amazing loyalty. The Mercury News offers the best in the Bay Area, creating a colorful, upbeat and appealing environment for your ad.

WIDE APPEAL
The appeal of Mercury News Sunday comics cuts across all age groups and demographics. The secret? There's something for every reader's tastes. Our comics cover the whole range, from gentle, old-fashioned humor to sharp, outrageous comedy - all in outstanding color.

WIDE READERSHIP
The Mercury News itself draws all age groups and demographics, with a Sunday readership of 808,300 Bay Area adults. In Santa Clara County alone, a single Sunday edition reaches 668,200 adult readers, including:

  • 50% of all Santa Clara County adults.
  • 50% of all men and 51% of all women.
  • 46% of all adults aged 25-54.
  • 42% of all with children in the household.
  • 55% of all with a college degree or higher.
  • 56% of all with a household income of $75,000 or more.

IDEAL FOR FAMILY AND HOME-RELATED
Bright, positive and almost universally appealing, the Sunday comics are especially good for all family and home-related advertising, including:

  • Food and dining
  • All forms of family entertainment
  • Discount and department stores
  • Pet food and supplies . . . and many more.

ADVERTISING RATES
For additional information, contact your Mercury News sales representative today or call
408-920-5589.

Sources: 2004 Gallup Poll of Media Usage and Consumer Behavior