| When you want to reach Silicon Valley's most educated, informed residents, place your ad among the biggest stories of the day in Main News - the front section of the Mercury News.
THE BIG PICTURE
There's more to Main News than headlines. We know our readers want a clear and complete overview of world events, combining depth and quality journalism with fast and easy navigation. Skillfully presented articles are supported by:
- What’s
Inside: A summary of top stories throughout the paper and where
to find them.
- People: A
quick read of celebrity and entertainment
news.
- National
News in Brief and World News in Brief:
Short items from across the country and
around the globe.
- Nation,
World and California & the West:
Convenient bannered pages with a geographic
focus.
AFFLUENT, PROFESSIONAL READERS
The Mercury News enjoys an average weekday readership
of 717,500 Bay Area adults, and an average
Sunday readership of 808,300. Among them
you'll find the region's most educated and
affluent residents.
In Santa Clara County
alone - the heart of Silicon Valley - a single
weekday edition reaches 576,300 adult readers,
including:
- 43% of all Santa
Clara County adults.
- 51% of all with
a college degree or higher.
- 45% of all in professional/managerial
positions.
- 33% of all in technical/sales/administrative
positions.
- 49% of all with
a household income of $75,000 or more.
- 44% of all with
a household income of $150,000 or more.
- 45% of adults who
participate in high-tech purchase decisions.
- 53% of all homeowners.
|
PRIME LOCATION
The Main News section of the Mercury News is a prime location for advertising:
- Business-to-business
- Corporate image
- Travel
- Big ticket items, from premium automobiles to high-end electronics
ADVERTISING RATES
Regular ROP rates
apply. For additional information, contact your
Mercury News sales representative today or call 408-920-5589.
Sources: 2004
Gallup Poll of Media Usage and Consumer Behavior |
